Steve Madden — anni peters

Senior Graphic Designer

Social Media and Branding

2018-2022

Worked primarly on design and art direction for social media as well as branding. For social media, I created content for instagram which included designing stories and art directing photoshoots as well as photographing. I worked on seasonal branding and deterimed what the look and feel was that then was adopted into all asepcts of the company such as ecommerce/retail, international, wholesale and marketing.

In addition to my main responsibilites, I worked on designs for the CSR (corporate social responsiblity) team which included branding of the sustainability intiviates and site. I also did a lot of motion which primarly got used on the social channels as well as ecommerce and in stores.

Before I took on the social media role, I was working as the retail graphic designer establishing a brand identity for in-store signage and handling the day to day graphic needs that stores may have.

More recently, I had begun to explore 3D and how that can be utlized in the company. My goal was to be able to create content for the social and ecommerce channels to showcase the product in a new and unique way.

︎︎︎Social Media
︎︎︎Branding
︎︎︎Retail
︎︎︎Art Directing

_{Giphy’s I made, try dragging them around on desktop}

Social Media

Stories and posts created, mixture of graphics, iphone photography and art direction.

Branding

Seasonal Campaign Branding

Style Guides

^{Summer 19}

^{Holiday 19}

^{Spring 20}

^{Summer 20}

^{Pre Fall 20}

^{Fall/Holiday 20}

^{Spring 21}

^{Summer 21}

^{Fall 21}

^{Holiday 21}

^{Spring 22}

Cool Planet Social Media Branding

Sustainability @ Steve Madden Branding and Website Design

Retail

Worked on our store graphics, exceuting a re-branding of the instore signage and incorporting digital opportunites. Oversaw the day to day graphic needs for stores, worked on seasonal designs and special sale designs such as black friday.

Rebranded in-store signage and modular window cling system.

Black Friday 2020 Branding

Art Direction